Brain damage which is a horror/comedy uses a very different form of advertising in this trailer to the same era movie 'The Shining' as straight away we can see lots of different scenes and locations from the film itself, which shares more information and leaks more footage where as 'The Shining' doesn't tell you/show you anything to the movie. We also see a different approach in the narrative voice over, as the other trailer doesn't use this technique which involves the viewer, including personal pronouns which entice the viewer in as they believe the film is designed just for them, which is a valuable marketing strategy. The editing of the trailer consists of lots of jump cuts and different editing effects which in a sense make it look a little cheap and low-budget compared to The Shining.
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