We see in
this film trailer a different approach in a movie trailer, a simplistic and
minimal type, which links in with the genre of a horror movie, as minimal
activity will happen in order to create tension. The start is as if it is the
end credits or even the start of the star wars credits, its ascending text at
the start, just states who made what and who the film is based on etc. This
unusual approach which you would find in practically most films having the
credits at the end not the start, shows a different and backwards approach
which could link into the film itself, which really creates a unique and
different outlook upon the film. The setting itself is the same spot, using a
tripod to hold the camera in the same place which is a wide shot of the room.
The colour scheme of the room is brown and red, creating a warm and tense
atmosphere. The colour red which is the focal point being in the middle of the
shot which we can see in the photograph can be associated with both love and
blood, which creates contrasting approach to the view on this room. Also the
lighting itself is dim and dull which makes the trailer washed out and link in
with the genre of a horror and scary film, as dark colours we associate with
evil. Artificial lighting is the only light source in this setting which is
used for the whole trailer, as the camera angle and movement stays the same.
This keeps an un-edited atmosphere to the trailer as it seems more realistic
which makes it more appealing to the audience. The trailer itself goes against
Lisa Kernan’s idea of a trailer having a narrative, telling a story, which this
trailer definitely doesn’t do.
When the
blood actually comes from the corner of the door, it seems as if it has been
edited in slow motion, as it just comes from nowhere, and by making the scene
slow it really contrasts with the idea of creating tension with fast moving
scenes, but by making it slow, it allows the viewer to consider what the affect
of the blood is doing. The blood itself covers the camera and flows past,
bringing furniture with it which is really when you see the affect of the slow
motion as it brings the furniture closer to the viewer slowly. This really
shocks the viewer as this scene is extremely simple and slow, and this random
blood comes out and surprises the viewer. With the editing as well a fade in is
used from a blank black screen to show a dark and evil side, also uses the same
convention of slow motion to build a tense mood to the audience perception of
the trailer. The sound in the trailer is a high pitched crescendo starting of
with slow drum beats which links in with the slow fade in and then it starts to
build up and starts to sound like a swarm of bee’s or even a ticking noise like
a clock, this fast non-diegetic music keeps on getting faster and then
contrasts with the slow motion of the blood which you cant hear gushing which
makes it more unique and different.
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