All three of my final outcomes all link into each-other in some form or another. The black and white theme within the poster and video directly link in straight away along with the use of the same images between both which was important as the poster is advertising the music video/song directly where as he digipak design is for the general album rather than single. This meant that the album did look a bit different compared to the other two but this was a consideration which was influenced by other artists work. However in all three I wanted to incorporate a modernistic, minimal and simple design which is what Ive done in all three.
I used the same font in all three as this was part of the branding process which is something that means as a viewer or a member of the audience you're able to recognise and think 'hmm thats Ben Howard's work' which you can see evidently within the three outcomes.
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