Thursday 14 March 2013

Evaluation Part 1

Actor - Storyline is based upon this character
          - Tends to be the singer or artist who produced the song

Sounds - Usually diagetic sound for lip syncing from the artist

Teaser Trailers - A short consumption of clips to keep the fans excited and enticed in
                         - Tends to use a part of the song as the background music

Camera - A variation of eye catching shots to entice the viewer in
             - Dog eat dog industry so always looking for something new
             - Range of different shot angles
             - Tracking shots

Editing - Indie genre have unusual edits which are bold and eye-catching
            - Minimal transitions between clips if any 


My Video:
Actor - Storyline develops the idea of using a character within the video. Mine uses the lyrics within the song to link to the visuals such as 'all I am is the bones YOU made of me', I highlighted YOU and showed visuals of the model within as this acts as her and she is the reason what the song is about. But I challenged this stereotype by making a abstract video where there are several random clips but yet they still manage to intertwine and link in together. 

Sounds - The sounds within my video are non-diagetic for the model isn't lip syncing nor is she acting out anything that relates to the song itself. Its the editing process which makes the link between the two. I challenged again the typical convention of using lip syncing within my video as I felt the age of lip syncing had reached its mature date and it was far too over used in modern society. In order to relate to my target audience and genre I felt by not including this was a correct choice. 

Teaser Trailers - I believe with the influence of other celebrity teaser trailers I successfully complied to a typical convention within a real media product - teasers such as Justin Bieber's boyfriend influenced this. I kept the same idea of using a sectioned part of the song as the background music, and because the clip is so shot, it allows the background music to become a different version of the original song in a way. 

Camera - In my music video I believe I have used a excellent variation of camera angles and shots to really emphasise the song. I believe I used close up shots repeatedly to show detail and to draw the viewer in to this and then long shots to show of the location and scenery. I however didn't keep to the typical conventions of POV shots and tracking shots as this was irrelevant to my storyline so was unnecessary. I then used a variation of effects which were hand crafted by the kaleidoscope lens and diamond filter which shows my understanding of it being a dog eat dog industry and finding inventive ways to portray my work. 


Close up of the models face 


Extreme close up which shows the detail of the spiders web


Long shot of the location and british heritage


Kaleidoscope lens 


Editing - Within the editing of my clip I kept to convention of commonly used real media of no transitions between clips as for my genre it just wouldn't fit and would look tacky along with no rhythm to flow. I then also used a variation of editing techniques inspired from other videos which is seen in a post further down. I created some subtle bold eye catching edits which I felt went with this song rather than having editing material which didn't look right. 


Niggas in Paris influence


Eye level fade into focus 



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