Thursday, 14 March 2013

Development of creating a brand

After collecting the format research results it was clear that each artist had their own type of branding which represented the artist. This is something I was influenced by which led to the development and further research into others work. 

I researched the original Ben Howard font as I believe this was a consistent aspect part of Ben Howards previous branding, but this was the only recognisable factor which you could relate back to the artist. The Serif style font is something I will keep in within my designs. 


I then researched into unusual and alternative forms of presenting my QR code which will also be included, however I felt it was important to keep to my brief and consider the artists branding which has already been created and this particular style which is from fashion magazine Vogue is too commercialised for the design of my digipak. Therefore I will use just a plain design. 


                                      


Due to me also being behind in my design schedule I am unable to take the time and effort of producing my own forest protection logo for my digipak. Therefore I will use one alike the one below as this will help create good press for the design as well as making it look more professional. 



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